Ferran is working at Philip Morris International, as a Lead in Fast Forward (FFWD), a proprietary Lean Enterprise transformation program. FFWD is an ecosystem to anchor customer-centricity and rapid experimentation ways of working into a +70k employee company’s DNA to turn customer problems into successful business solutions through data-driven decisions.

Previously Ferran launched digital-based new ventures (Finance and telemedicine) and was a partner at IdeaFoster, an innovation consultancy firm supporting Big corporations work in the innovation territory.