André Panné is a freelance business consultant, business developer and
interim manager in such areas as innovation and digitalization. He has more than 20 years of international professional experience in the ICT industry – in corporations, medium-sized and growing companies, as well as running his own startups. Before founding his company TRADUM, he worked for such consumer electronics companies as Apple and BenQ Mobile (the former Siemens Mobil), for the IT and e-business consulting Andersen Consulting (Accenture), gedas and Proxicom, as well as for such B2B startups as tyntec and workXL. André Panné studied electrical engineering at the Technical University of Munich and cognitive sciences, market and advertising psychology at the Ludwig-Maximilians-University Munich.