Ivo Bochev is a passionate car afficionado with broad 10+ years automotive sector experience, ranging from leadership positions infinancial services to strategic vehicle portfolio planning and sales strategy in multiple markets on all continents. 

Currently Ivo is a Head of Sales Strategy & Strategic Planning, Mercedes-AMG GmbH, Affalterbach responsibile for creation & communication of annual global AMG Strategic Planning & process (SP), Analysis & planning of all product scenarios (new ideas & existing vehicles).