Workshop 2 // April 28, 10:15 – 11:15 // Best Practice Slams
The cultural change could be implemented in several steps starting with creating external partnerships that enable the corporate to plug & learn. An intrapreneurial culture is not high on the priority list of the management. Event though that intrapreneur friendly culture can have a positive effects on hard kpis – i.e. enabling cost savings through increased ownership.
Corporate Entrepreneurship and Vital Company Interests, The paradox
As a preparation for the following workshop of the same name, this slam session gives first impressions of how to create and install an effective corporate culture for start-ups and companies. In this context, the importance of a common understanding of the corporate identity, corporate goals, corporate leadership guidelines and corporate strategies will be outlined and used to transferred to an effective corporate culture. Some typical examples will furthermore underline the slam.
Fostering an Intrapreneurial Culture Through Startup Collaboration
Startups are agile and offer new ideas and business models. Swisscom strategically invests and collaborates with startups in its coworking space “Pirates Hub”. In 2013 Swisscom launched its project “Swisscom Friends” with startup Mila – a crowdsourced on-demand customer service. Mila offered Swisscom the opportunity to plug and play an idea, which is now becoming an additional customer service channel for the corporate.
Being a Corporate Partner Pays Off!
Stories about changing corporate culture are always being told from different than corporate perspective. In this best practice slam you will hear the real story. Ivo Streiff from AXA will give you an example how a collaboration with a startup hub like Impact Hub Zürich initiatied a change.